The John West Féile na nGael and Féile Peile na nÓg competitions were launched in Dublin in late April.
The name got plenty of airplay with the Féile Classical, a reimagining of the iconic Trip to Tipp Music Festival being announced on the same day.
This is the third year that John West will sponsor the underage tournament, which is the biggest competition of its kind in Europe.
Throughout its sponsorship of the Féile, John West has focused on encouraging children to participate in Gaelic Games while emphasising the importance natural protein plays in fuelling a young athlete.
The competitions are national festivals for Gaelic football, Ladies Gaelic football, Handball, Hurling, Camogie and Rounders played at Under 14 level involving both national and International teams.
They take place in June with this year’s football in Down, Louth and Meath and the Hurling heading West to the clubs of All Ireland Champions Galway.
They bring together teams that have already competed at county level with single weekend tournaments being run off and generally creating a real buzz around clubs.
“We are delighted to continue our Féile sponsorship into 2018,” said John West General Manager Peter Rooney.
“The Féile competitions are such unique events and we in John West feel privileged to be a part of them. They hold a special place in our calendar and are something that the whole company really looks forward to, year on year.”
“The Féile competitions highlight the importance of sport in children’s lives and this is something that John West is truly passionate about. We pride ourselves on supporting children who are playing and taking part in sports and make a continuous and conscious effort to highlight the importance of continuing to play into their teenage and adult years. Alongside this, the Féile competitions give us the opportunity to highlight the importance of protein in our children’s diets, and the range of John West products created to support active families in a contemporary way whilst consistently delivering the health benefits of fish.”
The John West design for this year’s Féile 2018 jersey competition was run in partnership with O’Neills in March of this year providing an additional vehicle for children to get involved in Féile.
Promoted by O’Neills, John West & the GAA, the competition received entries from around the country.
The winning design was submitted by Aoibheann O’Neill from Stoneyford in County Kilkenny whose local club is Carrick Shock. Aoibheann based her winning design on the jersey colours of hurling & camogie winners of the John West Féile 2017.
As part of their Féile activation campaign in 2018, John West will be releasing a series of videos where their ambassadors will talk about their Féile memories, give training & nutritional advise and go head to head with future intercounty players Finn Bruton, Alex Kelly, Jack Kelly, Erica Collins, Leah Dunne and Sophie McIntyre from Lucan Sarsfields to test their skills!
“Féile has long been established as a special event within our family of competitions and in many ways brings out the best in the communities and families that make the GAA what it is,” added GAA President John Horan.
“The chance for teams from all around the island and beyond to come together with hosting clubs sees friendships forged and in many ways is a coming of age for young players and the increased opportunities for players to compete has been welcomed.”
The Local launch of the John West Féile Peile na nÓg competitions will take place on Tuesday 22nd May in the Crown Plaza Hotel, Dundalk at 7.15pm.